Pre-Demand: Providing information and services before you need them. Anticipating. Predicting. Planning for contingencies. Looking to the future in a practical way. Pushing this on-demand world to the next level.
I'm paying attention to nerdy stuff like consumer anthropology, cultural epidemiology, and cognitive ergonomics to make predictive services real. This is what I'm looking at right now. Maybe it won't be useful until later, but that's the point.